Launched Wilson Live, Wilson’s first ever mobile app designed to build a community of lifestyle athletes, enhance consumer engagement off the court/field, and prep the runway for a full blown loyalty program to accelerate our soft goods business.
Drove 40k+ new downloads and generated $1.2m+ attributed DTC revenue yearly through ritualized product drops, mobile storytelling, and exclusive access (36th best Apple sports app during the 2024 US Open with a 4.7 star rating).
Built an audience that was 52% more valuable than general Wilson audience (56% cross-pollinated to other Wilson sports).
Measured and presented weekly / monthly / quarterly based on set KPIs. Measured promotions and app events based on previous benchmarks and routinely pivoted for more impactful results that would sell-in key stakeholders across the org.
Revitalized brand partnership engagement by leveraging exclusive opportunities for fans onsite at events like NFL Fan X before the Super Bowl and NBA All-Star Weekend. Wilson Live converted fans onsite through a very premium, mobile experience.
Managed a full-stack software development team (including internal direct reports) to build a best-in-class mobile experience, create user stories, prioritizing features, and overseeing agile sprint cycles. Set the vision for what we need to build, and the why.
Drove net-new foot traffic and awareness to Wilson retail stores in key markets, through in-store app promotions and exclusive opportunities with athletes including Roger Federer.
Led multiple agency/platform RFP processes alongside procurement and owned Wilson Live’s P&L.
